Sustainability Activist, Influencer or Observer? What are you? - A blog by Fabian Pattberg

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Sustainability Activist, Influencer or Observer? What are you? - A blog by Fabian Pattberg

Fabian Pattberg is a sustainability/Corporate Social Responsibility (CSR) and social media professional with many years experience in the sustainability and social media field. Fabian maintains and writes for his blog
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Sustainability Activist, Influencer or Observer? What are you?


The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these blogger soffer relevant news, opinions, and ideas about all things CSR in one convenient place.  


Friday, October 30, 2009 - 10:42am


What kind of Sustainability person are you? The question I wanted to pose to you today is whether you believe you are an Activist, Influencer or Observer when you are looking to promote Sustainability? ( I am assuming that you care about our planet, responsible business practice i.e. Sustainability because you are reading this).

I feel that this differentiation is very important in the context of Sustainability and making a difference in this world to change it for the better. Each of these three categories imply positives and negatives in my opinion and I have outlined what I mean with each of these categories below:


Activists are people that are especially active, vigorous advocates of a sustainability cause. They do what they say in a way that is not always acceptable for the general public.  They shock or break the laws in order to get attention for the cause they are support. This can be positive or negative depending of the persons viewpoint. Activism is very controversial and highly sensible. Do not get me wrong. We need activists but they have a certain extremism which many people can not relate to easily. Examples obviously include the Green NGO’s such as Greenpeace, etc in this world.

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