Many leading organizations are embracing business sustainability as a means to gain a long-term competitive advantage.  These organizations are adopting a more comprehensive definition and business sustainability that runs consistently through core business processes and aligns the interests of key stakeholders. 

While executive support is a critical key component to business success, it is not the only form of leadership present in an organization.  According to a recent study, top performing organizations view sustainability as a "must have" strategy for long term business viability and success.  A defining characteristic of these organizations is a recognition and response to “pressures from stakeholders”. 
 
Sustainable organizations understand the value in managing their key business relationships.  They realize that a quality workforce, aligned with the goals of the organization, is essential to business sustainability. 
 
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