Sustainability Lessons from Apple’s iPhone Supply Chain

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Sustainability Lessons from Apple’s iPhone Supply Chain

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
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#Sustainability Lessons from Apple’s iPhone Supply Chain http://3bl.me/bc63w9 by @TaigaCompany #SCM
Tuesday, October 19, 2010 - 3:58pm

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Apple Inc. announced on Friday that its latest white version 4 of the massively popular iPhone could be delayed up to 4-6months.  Citing supply issues, The Wall street Journal reported that the technology giant may not be seeing eye-to-eye with suppliers.  

Criticized earlier this year for product quality and now combined with this latest delay, Apple’s reputation may be taking a hit.  Despite all of their innovative technology and superb marketing, the iPhone maker’s greatest sustainability risk may lie in the stability of its supply chain.  This raises some interesting questions about the role business sustainability concepts play within the supply chain.
 
Progressive supply chain approaches over the past few decades have moved us beyond the traditional win/loose mentality to a more aligned mindset.  Companies, for the most part, are reevaluating the long-term impacts of pushing cost, inventory, and other burdens back onto their suppliers to improve the appearance of company financials. 
 
Many companies now strive to operate in a win/win framework with their supply stakeholders to establish a clear line of communication and a shared value proposition.  Our sustainability consulting finds applied sustainability concepts within the supply chain can provide a common platform to keep the value conversation flowing.  Click here to continue reading.
 


Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".



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Keywords: Apple | Sustainable Business | Taiga Company | eco awareness | supply chain

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