Sustainability: Overused Business Jargon or Business Opportunity?

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Sustainability: Overused Business Jargon or Business Opportunity?

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#Sustainability: Overused Business Jargon or #Business Opportunity? http://3bl.me/3bvmaw by @TaigaCompany
Thursday, June 17, 2010 - 11:05am

CONTENT: Blog

In speaking with prominent business leaders, we have come to realize there are a wide variety of opinions on the topic of sustainability.  Some view business sustainability as re-purposed business jargon, while others stress sustainable development to be the most pressing issue facing their organization.  

The willingness to ask and address some basic questions often differentiates business views and set varying business sustainability efforts apart.  Leading companies are adopting more comprehensive definitions of “sustainability” and implementing business sustainability strategies that run consistently through their core functions.  These organizations are chasing business sustainability value:
 
•    Corporate commitment to sustainability to minimize business risk.
 
•    Corporate commitment to sustainability to protect and differentiate business reputation.
 
•    Corporate commitment to sustainability to increase sales and ensure market position.
 
•    Corporate commitment to sustainability to ensure viable operations.
 
•    Corporate commitment to sustainability to ensure sustainable supply.
 
At a minimum, companies are now leveraging sustainability concepts to address their business exposure.  Click here to continue reading.
 


Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".



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Keywords: Brand | Reputation | Sustainability | TAIGA | market | strategy

CONTENT: Blog

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