In the face of increasing public eco awareness and widespread media coverage businesses can no longer ignore the opportunities, concerns and risks posed by not having a sustainable business strategy. Business sustainability is now both a top-line and bottom-line company focus.  Companies are implementing business sustainability plans that target revenue as well as cost reduction.

 

According to an Aberdeen Group study, The ROI of Sustainability: Making the Business Case, top performing organizations view sustainability as a "must have" strategy for long term business viability and success. 

 

Click here to read the top drivers for business sustainability implementation identified in the study.

 

•    Desire for Social and Environmental Stewardship – 56%

•    Increase or Maintain Brand Reputation – 48%

•    Need for a Competitive Advantage – 46%

•    Stakeholder Pressure – 29%

•    Rising Energy Costs – 22%

•    Present or Expected Regulatory Compliance Mandates – 22%

 

While these drivers are appealing, business sustainability is best appreciated when viewed through the lens of your business.