Sustainability As A Profit Center

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Sustainability As A Profit Center

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Summary





In the face of increasing public eco awareness and widespread media coverage businesses can no longer ignore the opportunities, concerns and risks posed by not having a sustainable business strategy. Business sustainability is now both a top-line and bottom-line company focus.

 

 

Wednesday, March 17, 2010 - 9:00am

CAMPAIGN: Sustainability: Making Business Sense

CONTENT: Blog





In the face of increasing public eco awareness and widespread media coverage businesses can no longer ignore the opportunities, concerns and risks posed by not having a sustainable business strategy. Business sustainability is now both a top-line and bottom-line company focus.  Companies are implementing business sustainability plans that target revenue as well as cost reduction.
 
According to an Aberdeen Group study, The ROI of Sustainability: Making the Business Case, top performing organizations view sustainability as a "must have" strategy for long term business viability and success. 
 
 
•    Desire for Social and Environmental Stewardship – 56%
•    Increase or Maintain Brand Reputation – 48%
•    Need for a Competitive Advantage – 46%
•    Stakeholder Pressure – 29%
•    Rising Energy Costs – 22%
•    Present or Expected Regulatory Compliance Mandates – 22%
 
While these drivers are appealing, business sustainability is best appreciated when viewed through the lens of your business.

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Keywords: Business Sustainability | Sustainability | business strategies | sustainability concepts

CAMPAIGN: Sustainability: Making Business Sense

CONTENT: Blog

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