Tata in Joint Venture with PepsiCo to Make Nutritious Beverages

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Tata in Joint Venture with PepsiCo to Make Nutritious Beverages

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Tuesday, March 6, 2012 - 9:00pm

Tata Global Beverages and PepsiCo India have joined hands to make a foray into nutritious beverages space.

The two have already floated a new company by the name and style of NourishCo.

The joint venture rolled out its first product, Tata Water Plus, on Thursday here at a press conference. Claimed to be the country's first nutrient water, Tata Water Plus is priced at Rs.16 for a 750 ml Pet bottle. Both will have equal holding in the joint venture with equal board representation. The joint venture will have an equity component of Rs.50 crore.

NourishCo will use PepsiCo's distribution strength and the research and development capabilities of both the parents.

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