Ten Words for a Year in Cause Marketing

Primary tabs

Cone Communications
Keywords: 2010 | Business & Trade | Cause Branding | Cone | cause-related marketing | cause marketing | trends

Ten Words for a Year in Cause Marketing

tweet me:
Outrageous, Controversial, Cut-throat... Ten Words for a Year in #CauseMarketing by @ConeLLC http://3bl.me/fft5tk

Summary

It was a banner year for cause marketing as companies, nonprofits, academics, media, celebrities, government and consumers all turned up the dial on cause.

Blog
Monday, December 20, 2010 - 10:30am

It was a banner year for cause marketing as companies, nonprofits, academics, media, celebrities, government and consumers all turned up the dial on cause. New players included Pepsi and Panera, who have redefined the cause model. It was considered dead and then resurrected. As 2010 comes to a close, we’re taking a look back to see what else the headlines revealed about cause marketing in 2010. Cause was a little:

  • Outrageous

  • Fresh

  • Healthy

  • Controversial

  • Cut-throat

  • Logical

  • Patriotic

  • Mobile

  • Social

  • Bold

To read what each of these terms means for cause in 2010, visit the What Do You Stand For? blog.

CONE10901

Contact

Casey Brennan
Cone
http://www.coneinc.com