Trust Agents: Bestseller Good Fit for Nonprofit : A Blog by Joanne Fritz

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Trust Agents: Bestseller Good Fit for Nonprofit : A Blog by Joanne Fritz

Joanne Fritz has worked in the nonprofit world for most of her 30-year career beginning with teaching at the secondary, college, and university levels.
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Trust Agents: Bestseller Good Fit for Nonprofit.


The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggersoffer relevant news, opinions, and ideas about all things CSR in one convenient place.  

Monday, September 28, 2009 - 2:00pm


 In the index to Chris Brogan and Julien Smith’s new book, Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, the words charity, nonprofit, and fundraising do not show up. I looked.

But still, Beth Kanter’s name is there. Through her blog (number one on the List of Change), Kanter has made a trickle of conversation about using social media for good causes into a river, the currents of which most of us now happily paddle.She has been a game changer, and is certainly a trust agent.

Kanter’s story shows up in Trust Agents within the context of "community." For that is the subject of Trust Agents. Not how to make money, not how to sell shoes, not how to raise funds, but how to build communities.

Trust agents, for Brogan and Smith, are the glue that hold communities together. They are the pioneers of the social web, digital natives who have learned to communicate with (not to) people.


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Keywords: | Bonding | Giving | NGOs | Non-profits | Relationships | Trust Agents | communications | networking | philanthropy