Understanding the Value of Corporate Responsibility

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Understanding the Value of Corporate Responsibility

CSC's Susan Pullin on the real value of CR to companies and how CSC approaches it
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Understanding the Value of Corporate Responsibility: See how #CSC views the relationship of CR and our business: http://3bl.me/9fe6ae #CSR
Tuesday, October 18, 2011 - 3:00pm

Susan Pullin, CSC Vice President of Corporate Responsibility, writes that

"There are many opinions about the real value to a company of corporate responsibility (CR). Aman Singh recently wrote for Forbes about these contrary opinions and posed the question: “Are we fighting over semantics or strategy?” She went on to consider how stakeholders often view CR. Is it perceived as something that is disconnected from markets, profits and capitalism itself? Is it typically misinterpreted as a cost, with some seeing CR as little more than “giving away money and adopting the latest cause of activists”?

As we look at this debate, one point is clear:  if CR is perceived anything but a contributor to top-line growth, then stakeholder opinions will be negative and the value of CR is misunderstood."

Read the full blog and find out more about how to link CR and your business.

Read more about how CSC links CR and out business on our website and in our just-released CR Report.   

 

About CSC

CSC is a global leader in providing technology-enabled business solutions and services. Headquartered in Falls Church, Va., CSC has approximately 93,000 employees and reported revenue of $16.2 billion for the 12 months ended July 1, 2011. For more information, visit the company’s website at www.csc.com. 

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Keywords: Business & Trade | CR | CSC | Computer Sciences Corporation | Corporate Social Responsibility | Report