Valentine's Day: Sustainable Lifestyles Score Higher in Dating Game

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Valentine's Day: Sustainable Lifestyles Score Higher in Dating Game

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#Sustainability: good for business but better for dating - http://bit.ly/AgS8pN. Makes for a happier #Valentines day @Justmeans
Monday, February 13, 2012 - 12:26pm

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Leading a sustainable life can reap more rewards than helping the planet and slowing down climate change: it can spice up your love life, too.

According to new research by Timberland, the outdoor gear company, more than three-quarters of Americans find green habits attractive when it comes to the dating game.

Timberland surveyed more than 1,000 men and women to find out how important green behavior patterns are when people look for love.

Littering is definitely a major turn-off for Americans: 46 percent said they would question whether to date someone who littered. A refusal to recycle also sends potential lovers running away (15 percent of respondents mentioned it). Other significant parameters include leaving the lights on when not at home (14 percent) and being a climate change denier (14 percent).

Okay, those were the don'ts, so how about the do's? 77% of respondents said they enjoy eco-minded behaviors such as spending time outdoors (57%), keeping a green home (50%) and being a conscious consumer (30%). But don't overdo it.

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Antonio Pasolini is a Corporate Social Responsibility writer for Justmeans. A media graduate with a specialization in film and TV, Antonio Pasolini is the editor of Energyrefuge.com, a top web destination for alternative energy products, news and commentary. With more than a decade's experience in journalism, Antonio has written on a wide range of topics, from technological breakthroughs by the brains at MIT to a trip to sustainable projects in the Amazon. One of his new projects involves an eco print magazine to be distributed from a selection of London shops.

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