Vote for Cotton made in Africa to win C&A's "€500,000 Happiness Giveaway"

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Vote for Cotton made in Africa to win C&A's "€500,000 Happiness Giveaway"

As part of this social media Christmas campaign, Facebook users will decide how to distribute €500,000 to three organizations
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Vote for Cotton made in #Africa to win C&A's €500,000 Happiness Giveaway! #socent #csr


Since October 2011 C&A has been part of the Cotton made in Africa (CmiA) initiative's international Demand Alliance. In 2012 the Düsseldorf and Brussels-based fashion company plans to take up 1,000 tonnes of sustainably produced African cotton for its textile products. Now CmiA and C&A are also collaborating in the field of social media.

Wednesday, December 7, 2011 - 10:30am

C&A Europe will support the "Terre des Hommes", "Mercy Corps" and "Cotton made in Africa" organizations in the period between December 1st and early January 2012 with a sum of €500,000. But the fashion company will not be deciding the amount each organization will get; they are letting users and fans of country-specific C&A Facebook pages across Europe decide by visiting and selecting their favorite organization at

This campaign aims to raise awareness of various charitable projects by actively including social media networks. This social media effort is part of a much wider annual donation campaign that C&A Europe invests heavily in on a European, national and local level.

Besides CmiA these two organizations are also participants of the campaign:

Terre des Hommes: Among other fields of activity, the child protection organization focuses on developing school and educational projects in various countries. One of their long-term projects in collaboration with C&A is the Salesians of Don Bosco, a construction and operation vocational education center in the Indian textile town of Tirupur.

Mercy Corps: Its mission is to reduce suffering, poverty and oppression in the world, and to help people build secure, productive and just communities. Mercy Corps tries to provide aid and support to help people to help themselves through its various projects, such as the aid to earthquake victims in Haiti.

View C&A's campaign on facebook.




Christina Bredehorst
+49-0406461ext. 6848
Aid by Trade Foundation - Cotton Made in Africa Initiative
Joleen Ong
+1-2126841414ext. 243
Social Accountability International (SAI)
Keywords: Volunteerism & Community Engagement | Contest | Sustainability | Trade | africa | agriculture | aidbytradefoundation | cotton | cottonmadeinafrica | ethicalconsumer | ethicalfashion