Vote with Your Dollar for Sustainable Change

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Vote with Your Dollar for Sustainable Change

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
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Vote with Your Dollar for Sustainable Change http://3bl.me/n8hh29 by @TaigaCompany #sustainability
Wednesday, September 15, 2010 - 11:42am

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According to the post, Who's the Biggest Greenwasher of Them All?, consumers are the biggest greenwashers.  And perhaps, rightfully so. 

The author, Joel Makower states, "For more than two decades, they've said one thing and done another, making outsized claims about their environmental commitments — and the actions they take where they live, work, and play — with little evidence to back up those claims." “If consumers were a corporation, we'd be boycotting them."
 
Which brings us to the case in point: Sustainability is two sides of the same coin.   Business sustainability and personal sustainability.   Businesses are stepping up to the plate.  As a consumer, are you?  At the PEW Center for Climate Change's Energy Efficiency Conference held in Chicago last April, one of the plenary session speakers stated a remarkable statistic.  Only 8% of what you DO is sustainable -- the other 92% is in the supply chain -- in other words, what you BUY.
 
As a result, we may not always have time to participate in the latest cause or campaign, but we do have one very powerful tool to affect social change… our consumer dollar. How we spend our money speaks volumes about our beliefs and values.  Click here to continue reading.
 

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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Taiga Company
http://www.TaigaCompany.com
Keywords: Consumer | Green Products | Green Services | Taiga Company | Who's the Biggest Greenwasher of Them All | joel makower

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