What Does a Green Bottom Line Look Like?

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What Does a Green Bottom Line Look Like?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
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What Does a #Green Bottom Line Look Like? http://bit.ly/o2yvXE by @TaigaCompany #sustainability
Tuesday, September 27, 2011 - 9:50am

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To survive in business, a company has to ultimately focus its attention on the color of the bottom line.   For each organization, the factors that determine how far into the traditionally viewed ‘red’ (negative) or ‘black’ (positive) have been very different.  However, what happens when the bottom line goal becomes ‘green’? 
 
The direct impact of cost to the bottom line is currently the most common area of concern for our business sustainability clients, and it is, in fact, the easiest entry point for most business sustainability discussion.  For heavily burdened industries, sustainable action to reduce cost becomes a very tangible effort that can move a business quickly out of the ‘red’.  Business sustainability actions might include:
 
•    Decrease cost by mitigating rising energy prices and reduced energy consumption.
 
•    Decrease cost through more controlled waste streams.
 
•    Decrease cost through more efficient supply and distribution.
 
For others, the bottom line may be more easily addressed by an increase of the top line.  In this case, the driving focus will be tangible top line action to increase product value, drive consumer interest, boost current sales, or expand into new markets.  Click here to read more of what a green bottom line looks like
 

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

 

 

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Taiga Company
http://www.TaigaCompany.com
Keywords: Business & Trade | Energy | Green | Sustainability | Taiga Company | bottom line | consumption | cost

CONTENT: Blog