What Employees Want (Hint: CSR Plays A Part)

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What Employees Want (Hint: CSR Plays A Part)

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The @ContentedCows feat in @FastCompany talk #CSR & #EmployeeEngagement http://bit.ly/NX8C5K Read @Kate4Good's response via @Companies4Good

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Image Credit: http://terrynwilliams.files.wordpress.com/2012/06/employee_engagement.gif

Monday, August 20, 2012 - 5:30pm

CAMPAIGN: CSR & Social Media

CONTENT: Blog

By Kate Olsen

Last week, Fast Company featured an article by Bill Catlette and Richard Hadden on “How to Foster Outrageously Awesome Employee Engagement”.  The article is an excerpt from their book Contented Cows Still Give Better Milk, Revised and Expanded: The Plain Truth about Employee Engageme... (now on my reading list!).

While I was reading the article, I couldn’t help making clear connections between Catlette and Hadden’s recommendations for fostering a productive, vibrant and fulfilling work environment and what I know to be effective for employee-driven corporate responsibility (CSR) efforts.  While the words “corporate responsibility” never appear in this article, the connection is implied: a company that cares about its employees and respects them as individuals will undoubtedly respect the ecosystem of stakeholders in which it conducts business. 

I particularly appreciate the way Catlette and Hadden reframe the social contract between employer and employee as one based on optimism, empathy, opportunity, and collaboration.  They rightly assert that, “you are likely to get just the kind of behavior from employees that you expect.”  What is harder for many companies to see is how such expectations are institutionalized.  As an employee, it can be very confusing when the message from the top is motivating and encouraging, but the policies and practices of everyday employment are restricting and limiting.   In sum, employees will “either live up or down to your expectations because your policies, procedures, and employment practices had at their bedrock those same assumptions [about employees as either opportunities or liabilities]”.

Want to learn about expectations and get the list of what employees want?

Read on, via CompaniesforGood.org

 

Keywords: Social Impact & Volunteering | Fast Company | Network for Good | companies for good | contented cows | csr | kate olsen | sustainability | what employees want

CAMPAIGN: CSR & Social Media

CONTENT: Blog

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