What to Expect From Cause Marketing in the 2010 Holiday Season

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What to Expect From Cause Marketing in the 2010 Holiday Season

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Summary

During the 2009 holiday season, many brands received a lift by partnering with non-profit organizations.  With the 2010 holiday season on the horizon, what are the cause marketing trends that we can expect to see for 2010? 

Megan Strand with InCouraged Communications states that  "The name of the game is consumer and employee involvement -  the more you're able to meaningfully involve and activate the 'people' component, the better."  

This sentiment is echoed by Jana Taylor, VP Marketing with Benevity Social Ventures.  "All of the available evidence suggests that not only will [cause marketing] be more of the same during the 2010 holiday season, but also that incorporating cause incentives and social responsibility initiatives into commercial operations is a long term trend."

Learn more as these two cause marketing experts offer insight into what brands and marketers might receive from a 2010 cause marketing campaign.  

Read the entire article by Kristina Knight on BizReport

 

Tuesday, October 5, 2010 - 1:10pm

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Keywords: benevity | cause campaign | cause marketing | charitable gift cards | corporate giving | corporate philanthropy | holiday giving | non profit partnerships | online donations

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