What 'Show Us Your Bra' Really Reveals - A blog by Megan Strand

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What 'Show Us Your Bra' Really Reveals - A blog by Megan Strand

Megan Strand, owner of InCouraged Communications, is a project manager, creative marketer and proponent of authentic communication… passionate about spotlighting, connecting and supporting businesses and non-profit organizations that are doing well by doi
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@meganstrand: What 'Show Us Your Bra' Really Reveals http://3bl.me/n6gqpz #csr #causemarketing

Summary

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place. 

Tuesday, October 26, 2010 - 5:54pm

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CONTENT: Blog

In the land of business start-ups, a common success story looks like this:  entrepreneur comes up with amazing new idea.  Entrepreneur cobbles a start-up business around said idea.  Idea spreads like wildfire.  Entrepreneur sells business to huge, well-established company.

What might this model look like from the non-profit perspective?

A small non-profit organization called The Breast Form Fund may be able to give us some insight.

The Situation
When you own a lingerie store, you see all types of women, including women living with breast cancer and trying to maintain their sense of beauty and self-assurance after surgery.  In Judith Fine’s experience, prostheses and post-mastectomy bras do wonders for these women.

For many years, Judith and her store, Gazebo, relied on a fund from the American Cancer Society to help un- and under-insured women obtain these products.  When the fund went away, Judith made a decision to replace as much of the funding as she could.  A percentage of Gazebo’s sales went into a new fund that spun off into a separate non-profit organization, The Breast Form Fund. Judith stepped in as the Executive Director.

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Keywords: CSR | Corporate Social Responsibility | Incouraged Communications | Marketing Branding | Megan Strand | campaigns | cause marketing | marketing | philanthropy

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CONTENT: Blog

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