What are the barriers to mass adoption of sustainability? – Part 2

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What are the barriers to mass adoption of sustainability? – Part 2

From Sustainable Marketing Blog by Peter Korchnak. Better triple bottom line.
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What are the barriers to mass adoption of sustainability? – Part 2 http://3bl.me/qpqz9x

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Monday, September 7, 2009 - 12:27am

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A number of comments, on the original and later posts, as well as other discoveries have pointed me to additional barriers to mass adoption of sustainability. They’re below, bringing the total to 21 (Greenjack?). While I’ve categorized these barriers as marketing issues, it seems human psychology plays a major role. The marketing of sustainability must, therefore, understand these issues in the target audiences’ minds.

Referring to “barriers” may be misleading. It’s not to say, the barriers are aplenty, it’s such an uphill battle we might as well pack up and go do something else. Each “barrier” in both posts represents a wall to be torn down – an opportunity.

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