What's Your Green Carrot Stick?

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What's Your Green Carrot Stick?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
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What's Your #Green Carrot Stick? http://3bl.me/wv2pe2 by @TaigaCompany #sustainability
Tuesday, August 10, 2010 - 2:56pm

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In our personal sustainability consulting, we are often approached by clients wanting to incorporate sustainability concepts into their daily living.  For some, this desire is sparked by a growth in eco awareness and a desire to engage in a particular sustainability concept.  But not everyone is driven by these same personal passions. 

So what factors drive behavior and do these factors change or become restricted to a ‘green’ subset in the context of sustainable lifestyle choices? 
 
Our personal consulting experience has taught us that people have a natural tendency to gravitate towards personal interests.  However, we still encounter individuals who believe that personal sustainability is limited to only those with a passion for the concepts, that an interest in other things somehow excludes them from the benefits of sustainability. 
 
So how can this seemingly larger group become engaged?
 
The answer lies in the alignment of personal incentives.  While some are driven by the joy that comes from the practice, there are so many other personal sustainability incentives that can initiate action: click here to continue reading.
 


Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".



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Keywords: TAIGA | eco awareness | green living | sustainable lifestyle

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