When it comes to green issues, we are transfixed by tokens

Primary tabs

When it comes to green issues, we are transfixed by tokens

Mallen Baker is a writer, speaker and strategic advisor on corporate social responsibility and Founding Director of Business Respect.
tweet me:
When it comes to green issues, we are transfixed by tokens http://3bl.me/78psf2

Summary

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place. 

Thursday, September 3, 2009 - 12:36pm

CAMPAIGN: 3BL Blogs

CONTENT: Blog

A recent survey asked leading environmental campaigners for one thing they would want to ban on ethical grounds, and one favourite ethical innovation or product. The answers are illuminating precisely because they are, taken as a group, incoherent and often tokenistic.

Products to ban include outdoor patio heaters, incandescent light bulbs (score on that one, then), bluefin tuna, 4x4 cars, private health insurance and plastic bags.

There's big stuff in there as well - military aircraft, coal fired power stations and the like.

The favourite products often go to the quirky. A wind-up torch. A folding bicycle. Organic boxer shorts. More substantial answers include electric vehicle technology, locally grown food, ethical investment vehicles.

It shouldn't be a surprise that there is such a diversity in the answers. The environmental movement is hardly one homogenous branch of thought. 

Click here to continue reading...

Keywords: Business | Contribution | Entrepreneur | Environmentalist | Global | Innovation | Innovators | Mallen Baker | Sustainability | environment

CAMPAIGN: 3BL Blogs

CONTENT: Blog

parse.ly