Who Moved My Green Cheese?
As the world gathers in Copenhagen to work toward a global solution for climate change, businesses are at varying stages of adapting to the new world emerging from this effort. Those that adapt best will thrive in the years and decades ahead.
Climate talks got underway in Copenhagen on Monday with representatives from 192 nations. A great many people around the world see climate change as the greatest global threat we face, likely to adversely affect billions of people in the decades ahead if nothing is done. The feeling is not universal though; some people and businesses view efforts to fight climate change as the threat. For businesses changing their perspective to match a changing world, efforts to fight climate change and build a greener economy hold the opportunity of a lifetime.
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About Glenn Croston
As a green business author, speaker, and communications expert, Glenn Croston is helping businesses everywhere to start green and grow green, doing well by doing right.
As the founder of Starting Up Green, Croston helps green businesses get low cost, high-profile media exposure, including a unique media partnership with 3BL Media.
Croston is the author of "75 Green Businesses You Can Start to Make Money and Make a Difference", revealing the many ways that people from any background can join the green business revolution (Entrepreneur Press, 2008). He is also the author of "Starting Green: An Ecopreneur's Toolkit for Starting a Green Business from Business Plan to Profits", laying out the nuts and bolts of starting and growing a successful green business. His work has been featured on Greenbiz.com, BusinessWeek.com, and a wide array of other print and radio outlets. To see how we can help your business with cost effective green public relations, he can be reached at glenn.croston@startingupgreen.com.