Who Moved My Green Cheese?

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Who Moved My Green Cheese?

Businesses Adapt and Thrive by Finding Opportunities Fighting Climate Change
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Who moved my green cheese? How businesses that adapt and join the climate change fight will thrive. http://tinyurl.com/ybos9qv


As the world gathers in Copenhagen to work toward a global solution for climate change, businesses are at varying stages of adapting to the new world emerging from this effort.  Those that adapt best will thrive in the years and decades ahead.

Wednesday, December 9, 2009 - 1:15pm


Climate talks got underway in Copenhagen on Monday with representatives from 192 nations. A great many people around the world see climate change as the greatest global threat we face, likely to adversely affect billions of people in the decades ahead if nothing is done. The feeling is not universal though; some people and businesses view efforts to fight climate change as the threat. For businesses changing their perspective to match a changing world, efforts to fight climate change and build a greener economy hold the opportunity of a lifetime.

Read more from Fast Company blog



Glenn Croston
Starting Up Green
Keywords: Copenhagen | EPA | Starting Green | Sustainability | cap and trade | climate change | green business | greenhouse gas emissions | renewable energy