Who Moved My Green Cheese?
As the world gathers in Copenhagen to work toward a global solution for climate change, businesses are at varying stages of adapting to the new world emerging from this effort. Those that adapt best will thrive in the years and decades ahead.
Climate talks got underway in Copenhagen on Monday with representatives from 192 nations. A great many people around the world see climate change as the greatest global threat we face, likely to adversely affect billions of people in the decades ahead if nothing is done. The feeling is not universal though; some people and businesses view efforts to fight climate change as the threat. For businesses changing their perspective to match a changing world, efforts to fight climate change and build a greener economy hold the opportunity of a lifetime.
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About Glenn Croston
As an author, speaker, consultant, and founder of Starting Up Green, Glenn Croston is helping entrepreneurs to build profitable businesses that do the right thing for the planet.
The Green Biz Blast produced with Starting Up Green connects those seeking and selling green products, and Croston helps green businesses get low cost, high-profile exposure by partnering with 3BL Media.
Croston is the author of "75 Green Businesses You Can Start to Make Money and Make a Difference", describing green business opportunities for people from every background (Entrepreneur Press, 2008). He is also the author of "Starting Green: An Ecopreneur's Toolkit for Starting a Green Business from Business Plan to Profits", providing the nuts and bolts of starting and growing a successful green business. His work has been featured on Greenbiz.com, BusinessWeek.com, and many other print and radio outlets, and his speaking engagements open the door to the green business world for a broad variety of entrepreneurs.