Why You Should Be Proud of Running Slacktivist Cause Campaigns

Primary tabs

Why You Should Be Proud of Running Slacktivist Cause Campaigns

tweet me:
The link between #slacktivism, #causemarketing and #nonprofit engagement can be a good thing: http://3bl.me/fsmbwx
Thursday, January 12, 2012 - 2:00pm

Slacktivism used to be a dirty word. It used to stand for actions people take when they don't really care, when they don’t plan on giving money, when they are just taking a break from watching Hulu and stalking their exes on Facebook.

Slacktivism also often plays a key role in cause related marketing campaigns that companies run to support causes (think "Like this page and we’ll donate a dollar" type of campaigns).

This link between slacktivism and cause marketing is a good thing, though! As it turns out, slacktivism is an important step in engaging people more deeply in a cause.

Read more on the Volunteering Is CSR blog....

VM20114 

 

Contact

Robert Rosenthal
VolunteerMatch
http://www.volunteermatch.org
Keywords: Social Impact & Volunteering | Campaign | Engagement | VolunteerMatch | blog | cause marketing | ideas | ladder | nonprofit | slacktivism | trends

parse.ly