Why and How Businesses Support the Arts

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Why and How Businesses Support the Arts

Business Committee for the Arts National Triennial Survey
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#arts Emily Peck @Americans4Arts guest blogs @cecp_community on how and why businesses give to the arts #philanthropy http://cecp.me/h2J5kY

Summary

Emily Peck, Manager, Business Committee for the Arts contributes a guest blog to the CECP Blog revealing the results of the "2010 BCA Triennial Survey of Business Support to the Arts." Conducted by Shugoll Research, this is the only survey in the United States that tracks support from small, midsize, and large companies to provide the most complete view of the arts funding landscape from businesses nationwide. Peck compares and contrasts the findings in this study to the findings in CECP's Giving in Numbers: 2010 Edition data report.

Monday, December 6, 2010 - 12:00pm

CONTENT: Blog

Since 1968, the Business Committee for the Arts (BCA) has conducted a field-wide survey of businesses to determine why they support the arts, to what extent they support the arts, and how they support the arts. Conducted by Shugoll Research, the "2010 BCA Triennial Survey of Business Support to the Arts" is the only survey in the United States that tracks support from small, midsize, and large companies to provide the most complete view of the arts funding landscape from businesses nationwide.

Why Business Supports the Arts
What’s the most important determinant of why a business that gives to the arts might increase its support? Profitability. Businesses make decisions based on bottom line. After profitability, respondents chose a “link to social causes or education” as the next most important factor in deciding to support the arts.

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Contact

Courtney King
Committee Encouraging Corporate Philanthropy
http://www.corporatephilanthropy.org
Keywords: Business committee for the arts | CECP | Giving in Numbers | Shugoll Research | arts funding | corporate giving data | corporate philanthropy | triennial survey

CONTENT: Blog