Five Ways for Nonprofits to Scare Away Donors

Five Ways for Nonprofits to Scare Away Donors

Hopefully, many of you do or will contribute generously to causes that you care about, and even step up to join nonprofit boards and help to fundraise. Fundraising is an exciting and very concrete way to build support for a mission that you are really passionate about.

For those of you who get involved in fundraising on a nonprofit board, be alert to how the organization treats its donors. It can make all the difference in whether or not your donors are enthusiastic repeaters, or drift away. I continue to be surprised that there are still too many nonprofits that scare away donors by neglecting to:

  1. Say thank you in thoughtful ways (or even at all!)

  2. Provide opportunities for donors to make site visits to see programs "in action"

  3. Provide straightforward information about how funds are used to achieve meaningful results

See continuation on Fast Company here...

Korngold Consulting LLC assists corporations in building fully integrated, high-impact CSR strategies, including leadership development through nonprofit board service.  Korngold Consulting trains and places business executives on nonprofit boards, and consults to nonprofit boards and leaders to strengthen governance for financial and strategic success.