Let’s Talk About Cause Marketing at Quora

Let’s Talk About Cause Marketing at Quora

We have a new toy. Let’s play.

It’s the new question and answer site called Quora. Like Twitter, you ask a question, you get an answer, but you don’t have to filter out the other noise. You can follow people, but you can also follow topics (e. g. cause marketing) or questions (e. g. Where is cause marketing headed in 2011?). Also, like Twitter, Quora results are showing up in Google.

An added feature is that you can vote up or down people’s answers.

I’ve gone ahead and added cause marketing as a topic and even plugged in some FAQ’s for it. But think of all the topics we could add. Point-of-sale, purchase-triggered donations, online contests like Pepsi Refresh, location-based cause marketing.

There are a few great reasons to jump on Quora.

  1. I know a lot of you like to comment on cause marketing and other topics but don’t have the time to write your own blog. Quora is the place for you. It’s like having a blog where you can share your opinion, expertise, build influence and get feedback. Ask a question or answer one to get started.
  2. This is place where we can learn in real-time. It’s like a wiki where you can share your opinions (something that actually drives me nuts about Wikipedia).
  3. You can ask questions and get answers about cause marketing without all the extra chatter. If the responses to some of the other topics are any indication, Quora is attracting a better breed of followers than say Yahoo! Answers. And don’t even compare Quora to LinkedIn Groups

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Joe Waters blogs on cause marketing at Selfishgiving.com. He is the co-author of Cause Marketing for Dummies (July, 2011).