Social Media and Corporate Responsibility

Getinvolved.ca is a fantastic initiative focused on connecting individuals and organizations to make change possible. They’re the folks behind Power of the Hour, a national campaign to encourage Canadians to stand up and count the power of volunteer time. They’ve also done a whole series of interesting videos, called Digital U, about various aspects of social media.

Late last year, we filmed a piece about social media and corporate responsibility. Here it is.

By the way, at 10:25, when I said “non-material issues”, I meant “non-financial material issues”!

(And my name is pronounced “Sa-lisa”, not “Sa-lessa”! Ah, but I quibble…) 

Celesa Horvath is a consultant, with 20 years of experience in corporate responsibility, sustainability, and environmental assessment. Her blog,Making Sense of Responsibility, aims to engage and support those who would further the art and science of corporate responsibility  and business sustainability, whether as a practitioner, a consumer, or an advocate.