EcoAware Moms and Dads

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EcoAware Moms and Dads

EcoAware Mom and EcoAware Dad are shaping their procurement decisions to align with wellness and sustainability. New reports by EcoFocus Worldwide show that Eco-Aware living is a parenting priority for 21st century moms and dads.

American Dads want to lay an eco-friendly foundation for this and future generations

A new dimension of fathering is emerging among American Dads who believe teaching their children environmental responsibility is a footprint that matters. The study shows that 65% of American Dads (over 36 million men) agree that “when my kids are grown, I want them to remember me as teaching them to be environmentally responsible”.

The Eco-Aware Mom is a new archetype that will define next generation products and communications

Most also agree that they are spending more time together as a family, with nearly 70% of parents agreeing that being eco-friendly provides them with teachable moments with their kids.

Content from this campaign

EcoAware Moms Reward Organic Brands with Their Highest Eco-Friendly Ratings
According to the newly available EcoFocus Worldwide Report entitled "Are You Ready for EcoAware Moms?", organic food and beverage brands top the eco-friendly brand ratings chart among EcoAware Moms.  This group, which has more than $1.45 trillion in buying power, does have some concerns though regarding products that are over-packaged, over-processed and over-shipped.  Organic and premium...
Sep 15, 2010 1:39 PM ET
EcoFocus Worldwide Pioneering Research on EcoAware Dads
Bill Roth, founder of Earth 2017 and author of The Secret Green Sauce wrote a great article based on current research from EcoFocus Worldwide about EcoAware Dads. The thrust of this...
Sep 14, 2010 9:39 AM ET
EcoFocus Report Identifies Opportunities for Companies to Target $1.45 Trillion Market for EcoAware Moms
EcoFocus Worldwide's new report entitled "Are You Ready for the EcoAware Mom?" is now available for purchase.  The report is based on EFW's 2010 US Trend Survey which surveyed in excess of 4,000 Americans ages 18-65 and includes data and actionable insightes into a market that includes more than 51 million women.  For more information or to purchase the report, please call Sean Lucey...
Sep 8, 2010 12:00 PM ET
EcoAware Dad In Person
As someone who works day to day for a business sustainability consulting and research company with its finger on the pulse of consumer perceptions and behaviors around green and sustainable issues, I naturally tend to view my own life as well as friends and family through this same lens. On July 28, 2010 my second son, Liam Mason was...
Sep 1, 2010 9:30 AM ET