Loblaw's Sustainable Seafood Commitment

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Loblaw's Sustainable Seafood Commitment

Loblaw's sustainable seafood commitment is driven by one of its corporate social responsibility principles,Source with Integrity. In May 2009, Loblaw made a commitment to source all seafood sold in its corporate and franchised locations from sustainable sources by the end of 2013. Affecting more than 50 per cent of in-store departments, this commitment covers all canned, frozen, fresh, wild and farmed seafood products, in all categories, across all brands.

Additional information about Loblaw's commitment to sustainable seafood can be found at www.oceansfortomorrow.ca, and on Facebook at www.facebook.com/LoblawSustainableSeafood.
A commitment to Source with Integrity is one of five Loblaw corporate social responsibility principles, which also includes Respect the Environment, Make a Positive Difference in our Community, Reflect our Nation's Diversity and Be A Great Place to Work.

Content from this campaign

Loblaw’s Sustainable Seafood Commitment Progress Report Reveals Company on Track
(3BL Media / theCSRfeed) BRAMPTON, ON – July 7, 2011 – Increasing the number and availability of responsibly sourced seafood and products with seafood ingredients, consumer education and industry collaboration are the key drivers behind ensuring that Loblaw Companies Limited will achieve 100 per cent sustainable seafood by year-end 2013. Today the Company provides its annual...
Jul 7, 2011 2:15 PM ET
Loblaw First Major Canadian Retailer to Introduce Fresh Certified Sustainable Seafood
(3BL Media / theCSRfeed) BRAMPTON, ON - June 30, 2011 - Seafood lovers can now purchase Marine Stewardship Council (MSC) certified Pacific sockeye salmon, Pacific cod, Pacific halibut and Atlantic haddock at the...
Jun 30, 2011 3:00 PM ET