Ally Launches “Give 5 with Ally” and Invites Others to Join In and Give Back This November

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Ally Launches “Give 5 with Ally” and Invites Others to Join In and Give Back This November

Celebrates the Fifth Year of its Annual Giving Back Month Campaign
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‘Give 5’ with @AllyFinancial to #DoGivingRight. RT to give to @FeedingAmerica or @JA_USA
Tuesday, November 1, 2016 - 11:30am

CONTENT: Press Release

DETROIT, Nov. 1, 2016 /3BL Media/ – Ally Financial Inc. today expanded on its annual Giving Back Month campaign by launching the “Give 5 with Ally” program, which invites customers and others to join the company in giving back this November. Ally established Giving Back Month in 2012 and encourages employees to give back to communities across the country through volunteerism and charitable contributions. In honor of the fifth year of the program, Ally is extending the aim of the initiative and welcoming others to join in the spirit of giving.

  • The “Give 5 with Ally” campaign invites others to give $5 or more during November to one of Ally’s key charity relationships and Ally will match the donation. Donations can be made at
  • To further keep the giving spirit going, Ally will donate $5 for every tweet or retweet from @AllyFinancial or @Ally using the hashtag #DoGivingRight and for every tracked share of the #DoGivingRight hashtag from the Ally Facebook page during November.

"Giving back to our communities is a core part of Ally’s culture and speaks to the customer promise we make to ‘Do It Right.’ This November we want to build on the positive momentum of our employee volunteer efforts and invite others to join our movement to make a difference and give back,” said Gina Proia, chief communications officer and head of corporate citizenship. “It takes five minutes to give five dollars and take a small step that can be meaningful, and Ally is honored to match and amplify those efforts this November.”

Ally will match up to $50,000 toward the “Give 5” campaign, and in addition to this effort, throughout the month of November Ally employees across the country will volunteer in their communities. Since 2012, Ally’s employees have volunteered more than 10,000 hours at local community events during Giving Back Month, and employees have organized more than 100 giving back events in a dozen major cities this month.


About Ally Financial Inc.

Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (Ally Bank Member FDIC), one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, a growing digital wealth management and online brokerage platform, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies.

The company had approximately $157.4 billion in assets as of Sept. 30, 2016. For more information, visit the Ally press room at or follow Ally on Twitter: @AllyFinancial.


Andrea Puchalsky