Automobiles Go Mobile at Consumer Electronics Show - The Minute

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Automobiles Go Mobile at Consumer Electronics Show - The Minute

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Automobiles go mobile at #CES205 http://3bl.me/9ce828 more on the #CSRMinute via @3BLMedia
Monday, January 12, 2015 - 4:45pm

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The Consumer Electronics Show, which used to feature tech innovations such as the VCR and CD, displayed a different focus in its just completed 2015 edition. This year, CES highlighted the latest in-car electronics from the major auto companies. Judging by the exhibits, the auto industry is now on the way to re-branding itself as a mobility industry, not a vehicle industry. Cars are being re-imagined as giant, rolling smartphones, loaded with apps.

This paradigm shift is supported by research. Thirty-nine percent of U.S. car buyers now say that the top selling point is technology, according to Accenture. By comparison, fourteen percent care most about horsepower. So Audi, BMW, Fiat Chrysler, General Motors, Hyundai, Mazda, Toyota, Daimler, Ford, and Volkswagen stepped up their tech-heavy displays at CES 2015. They were joined by companies that sell hardware and software to automakers, an estimated eleven point three billion dollar business, according to the Consumer Electronics Association, which puts on CES. Projections are that the world’s Internet-connected cars will increase from the current thirty-six million to one hundred fifty-two million in the next five years. That’s a rate of growth that promises big returns to the new automobility sector.

I’m John Howell for 3BL Media.

Video Source: Automobiles Go Mobile at Consumer Electronics Show

Keywords: 3bl media llc | Innovation & Technology | CES 2015 | CSR Minute | Consumer Electronics Association | Consumer Electronics Show | Events, Media & Communications | Responsible Business & Employee Engagement | U.S. car buyers | automobility sector | csr

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