To Boldly Go to the Next New Frontier, Look Down

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To Boldly Go to the Next New Frontier, Look Down

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.@GeneralMills voices support for the work at @nobleresinst. Find out why General Mills is investing in #SoilHealth #research and how this will impact farmland http://bit.ly/2BHHaZw
Monday, December 18, 2017 - 12:00pm

CAMPAIGN: General Mills: Environmental Responsibility

CONTENT: Article

We support the recent Noble Research Institute announcement. To date, General Mills has invested almost $3 million to support soil health research and practices. Together with The Nature Conservancy, Soil Health Partnership, Soil Health Institute and other industry leaders, we are striving to implement practices on more than 50 percent of U.S. farmland.

Learn more about our soil health initiatives and progress.

Posted Dec. 15, 2017

ARDMORE, Okla. — This week, President Donald Trump signed Space Policy Directive 1, reaffirming the administration pledge to return the United States to the moon for the first time in 45 years and venture even further into space.

His call to action elicits memories of America's great space race when President John F. Kennedy stirred a nation's ambitions by saying: "We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone…."

As we continue to stargaze, dreaming of the great mysteries above us, we have another historic exploration opportunity. One that is closer. One that requires us to look down, not up. In the 15th century, Leonardo da Vinci said, "We know more about the movement of the celestial bodies than the soil underfoot." More than 500 years later, this fact remains true.

Click here to read the entire news release.

Keywords: Environment | Climate Action | General Mills | Life on Land | Research, Reports & Publications | Soil Health Partnership | The Nature Conservancy | climate change | soil health | soil health institute | sustainable agriculture

CAMPAIGN: General Mills: Environmental Responsibility

CONTENT: Article