Responsible Business & Employee Engagement

The Business Case for the BSR Conference 2015

Sep 17, 2015 2:00 PM ET
Campaign: The BSR Conference 2015: Resilient Business, Resilient World

With many of us facing heavy workloads and tight budgets, every decision matters. If you’re hoping to attend the BSR Conference 2015 but need to make the business case to your manager, read on.

Start by customizing our “justify your trip” letter (also copied below) outlining the benefits for you, your team, and your organization. Share it with your manager to explain the value of attending this can’t-miss event.

As a quick summary, here are four major benefits of attending #BSR15:

  1. You’ll gain the tools, skills, and connections to stay on the front line of sustainable business at this annual event, which serves as a source of inspiration and motivation for our entire community.
  2. The BSR Conference features 25 sessions organized around five tracks on the theme of “Resilient Business, Resilient World.” You can customize your schedule for this three-day experience to fit your interests and expertise.
  3. Ninety percent of participants are managers, directors, or c-suite executives representing more than 40 countries. With more than 15 networking events on the agenda, you can connect with these influencers to boost your company’s 2016 sustainability strategy.
  4. If you register before September 30, you’ll receive a discounted rate.

We hope to see you this November in San Francisco.

 

Justify Your Trip to the BSR Conference 2015: Customizable Letter to Your Manager

 

To: <manager’s name>

From: <your name>

Subject: Proposal to Attend the BSR Conference 2015

I would like approval to attend The BSR Conference 2015, taking place November 3-5 in San Francisco, California. The event is the annual gathering of 1,000 sustainable business professionals and cross-sector leaders discussing how to build the business of a better world. You can learn more about the event here: http://bsr15.org. 

Attending this event will provide me with the tools, skills, and connections I need to stay on the front line of sustainable business, and serves as a source of inspiration and motivation for our entire community.

This year’s BSR Conference features sessions organized around five tracks exploring the theme, “Resilient Business, Resilient World.” In addition to six plenary sessions featuring C-level sustainability leaders, I can select from 25 breakout sessions, nine half-day trainings, and four offsite tours to customize my schedule for an experience that ideally fits my interests and expertise and is directly applicable to my work on <insert project(s) you are currently working on>.

At the same time, the networking opportunities at the BSR Conference are plentiful and meaningful. Ninety percent of the participants are managers, directors, or C-suite executives representing more than 40 countries. With more than 15 scheduled networking events, I can connect with these top influencers to boost our 2016 sustainability strategy. 

For these reasons, I believe that attending this event is well worth the investment. The BSR Conference has discounted registration rates available through September 30, and there is a group room rate available at the host hotel. I can also take advantage of the local and sustainable meal functions that are all included as part of the Conference fee and utilize public transportation in San Francisco, another environmentally friendly and cost-effective travel solution. If I register now, I benefit from these cost savings. 

At the conclusion of the event, I will schedule time with colleagues to share my key takeaways and action items.

I appreciate your time and consideration.

Regards,

<enter name>