The Business Value of Data Comes to the Cleaning Industry

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The Business Value of Data Comes to the Cleaning Industry

By Brian Hakeem, Global Portfolio Manager, Taski Machines, Diversey Care
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Data can revolutionize the cleaning industry, @Sealed_Air's @Diversey Care division sees the potential

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Brian Hakeem, Global Portfolio Manager, Taski Machines, Diversey Care

Wednesday, March 16, 2016 - 11:05am

CAMPAIGN: Sealed Air: Reimagining Customer Solutions


Ten years ago, if I told you that in the future the biggest media company would not employ any content creators, that the world's largest taxi company would own no vehicles and that the world's largest accommodations provider would own no real estate, you wouldn't have believed me .

Today, Facebook, Uber and Airbnb are worth over $300 billion combined. Each of these companies has used the internet and information to disrupt their industries and change the operating model forever. For example, the average Facebook user creates 90 pieces of content every month with about 650 million active users .

 Imagine the value of the data that is generated on Facebook on a yearly basis. What topics are of the most interest to viewers in a certain area? What businesses are liked the most by members? How can we mobilize people around the world with interests in a common cause? Facebook has used the power of data multiplied by a vast network of users to create tremendous value to the organization without employing a single content creator.

Uber is another great case study. As of the end of 2015, over a billion rides have been provided by more than 160,000 drivers around the globe . The data generated by these rides can demonstrate the travel patterns of over 8 million people around the globe. What are the busiest areas and at what times? How far are people willing to travel for certain restaurants, conventions, tourist sites and sporting events? What are the travel times during different parts of the day in any city? This information not only helps Uber continue to grow in areas with increasing demand but it also allows the company to change pricing (surge pricing) based on consumer demand for certain routes, which in turn increases  revenue.

Finally, there’s Airbnb, the property rental exchange company. The company doesn’t own any properties but provides room accommodations to over 60 million people around the world through more than 2 million listings. Imagine being able to determine the top vacation spot for these guests and knowing average stay, value of stay, whether they were male or female and what major event may have brought them to town. Again, based on combined data, Airbnb can continue to grow its business in markets that have the most interest and can also help recruit more homes by showing hosts data regarding average income for renters in their area. Finally, the company can draw in new guests based on the preferences of similar profiles.

All three of these companies began by using the internet to disrupt a traditional business model.  They achieved explosive growth with naturally low overhead and  by using data to expand their businesses at never before seen growth rates.

If data can have this impact on other industries, just think what it can do for the cleaning industry, and think of the impact on resources. Imagine knowing where each of your 2,500 cleaning employees is at any one moment in time. You can understand which employees are following the right cleaning schedule and where you have opportunities to gain additional cleaning revenue by reallocating excess labor. With insight into when you’ll run out of chemicals, you can keep inventories low, and re­order in time to keep operations running smoothly. When you have awareness of the location and disposition of your resources, both human and product, you can better manage how you use them.  Data can provide immense insight into the usage schedule of many of your cleaning chemicals, and perhaps, help you identify an opportunity for more efficient use, reuse, or a more climate friendly disposal option.  You can identify if any of your 5,000 auto scrubbers need a new squeegee or preventive maintenance. You can also determine if someone was using your machines when they weren't supposed to and didn't plug them back in. Instead of losing time to bring in new equipment or extra labor, you can make sure the scrubber is ready every time you need to perform your contracted cleaning duties.   You can assess your energy use and how it is impacting your overall use of the energy grid as a company.  Robotic technology combined with usage data is a huge boon for companies hoping to scale back wasteful use patterns because those patterns can be identified, analyzed, and better options decided upon based on the power of the knowledge the data presents.  Before, companies pursuing aggressive sustainability goals may have had to make decisions based on educated assumptions, but now data can back up those decisions with actual facts about the status of their operations.

These opportunities in the cleaning industry aren’t some pie in the sky vision yet to be realized.  Many contractors and service providers around the globe are already experiencing the benefits connectivity and data can bring to their cleaning duties. TASKI scrubbers generate useful data through IntelliTrail monitoring. Many of our customers using this data are at the forefront of this  disruption in the cleaning market.  These innovative customers will continue to grow as they benefit from the power of data in their cleaning operations. They’re avoiding the possibility that "traditional" businesses might face, like those that were forced to close when the likes of Facebook, Uber or Airbnb entered their markets using data to change the way business was done.   At Sealed Air, we believe that the Internet of Clean will disrupt the building care industry and bring a new level of sustainability to the industry in the same way. Witness the power of data with our free trial of IntelliTrail. See for yourself the future of cleaning, which for many in the industry, is already here.  


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Keywords: Responsible Business & Employee Engagement | Environment | Innovation & Technology | Sealed Air

CAMPAIGN: Sealed Air: Reimagining Customer Solutions