Drinking to Belong

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Drinking to Belong

How Young Adulthood and Alcohol Consumption Became Intertwined in the United Kingdom
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Friendship groups and drinking can be central to identity during young adulthood. @brown_forman http://3bl.me/ya8325

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Dr Pete Seaman

Tuesday, April 9, 2013 - 9:00am

The leisure choices of young people are never far from news agendas or the concerns of policy-makers. However, increasing rates of alcohol consumption in the United Kingdom in recent years may have shifted young people’s attitudes towards drinking.

Like the discovery of the teenager in the 1950s, the young adult is a relatively new life phase made visible by societal change. Young adulthood represents the in-between years of independence without the full responsibilities of parenting, full time careers and home ownership. 
Keywords: Social Impact & Volunteering | Brown-Forman | Responsibility | alcohol | consumption | drinking