Email Marketing Clinic: Subject Lines That Get Opened

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Email Marketing Clinic: Subject Lines That Get Opened

Insider Insight Webinar, October 17 at 1:30 pm ET
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Run Walk Ride Insider Insights Webinar - October 17

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Email Marketing Clinic: Subject Lines That Get Opened

Date and Time: Thursday, October 17 at 1:30 pm ET

Friday, September 27, 2013 - 9:15am

September 26, 2013 /3BL Media/ - Insider Insights from ConnectedNonprofit

Your subject line has one purpose: to get your email opened. These short little buggers need to pack a powerful punch because they are the difference between an opened email and a trashed one.

This webinar is designed to make writing effective headlines easy for you.

This online training session is designed for busy professionals in the trenches who want to learn about best practices and practical, actionable takeaways that will help your organization reach the next level and create impact for years to come. 

What you’ll learn during this interactive seminar:
• Characteristics of emails that get opened
• The key to writing email subject lines for mobile readers
• Words that work in headlines—and words that don’t
• What we can learn from professionals who work full time writing subject lines and headlines 
• How to write email subject lines for just about every situation
• How to emphasize the personal value of your content in only a few words
• How to write visually so the reader has a clear image in mind
• Overcome Writer’s Block: How to use our blueprints and checklists to inspire your writing 

The goal of this webinar is to improve your open rates. We offer real-world examples, and we invite questions about your specific needs. No question will be left unanswered!

BONUS Takeaway Material:
• “Is My Email Relevant?” checklist
• 25 Fill-in-the-Blank Posts for an easy place to start when you get stuck!
• Sample emails for your Gmail event participants if your open Gmail open rates are off
• How Gmail tabs may or may not affect your open rates and what to do
• What to do when you don’t have time for split A/B testing of your subject lines

Speaker profile: 

Mandy O’Neill is chief strategist and founder of ConnectedNonprofit. She is a 13-year veteran of using online tools including websites, email, social media, and mobile technologies to build targeted digital relationships for nonprofit organizations and individuals. Mandy speaks, blogs, trains, and provides creative direction for nonprofit organizations to achieve well-defined, high value goals using online tools.


David Hessekiel
+1 (914) 921-3914
Run Walk Ride Fundraising Council
Keywords: Events, Media & Communications | Events, Media & Communications | Fundraising | Innovation & Technology | Social Impact & Volunteering | annual appeals | athletic event fundraising | email | peer-to-peer | peer to peer