European Window Film Association (EWFA) Video Demonstrates the Energy Efficiency Capabilities of Window Film Technology

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European Window Film Association (EWFA) Video Demonstrates the Energy Efficiency Capabilities of Window Film Technology

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Monday, July 1, 2013 - 11:20am

CAMPAIGN: High Performance Window Films

CONTENT: Press Release

July 1, 2013 /3BL Media/ - In order to raise awareness on the capabilities and performance of window film technology, EWFA today releases a video explaining how window film contributes to recent European Union energy efficiency targets for new and existing buildings.

The building sector in Europe accounts for 41% of Europe’s energy consumption, and relevant studies indicate that the deep renovation of Europe’s existing building stock can bring up to a 32% saving of the total primary energy used in Europe. Many building owners and occupants are unfamiliar with the different technologies and products available on the market, and their varying impact on the CO2 emissions of their properties.

Window film is used for the upgrade and modernisation of existing windows, improving their energy efficiency as well as safety, insulation and aesthetics. Window film also significantly increases the energy performance of buildings through solar heat absorption and reduced heat loss. Furthermore, window film allows for natural light to enter the building while providing proper control of the negative effect of harsh glare and UV exposure. With this video, EWFA looks to raise awareness of this considerable potential for energy savings from incorporating window film technology in all retrofit operations for commercial as well as residential buildings.

Energy efficiency in buildings is vital for the European Union to reach its 2020 energy and climate targets. Eastman Chemical Company, a leading supplier of high performance films and a proud member of the EWFA with the LLumar brand, hope that this video will help promote a better understanding of the benefits of window film. Stephan Klotzbach, Channel Marketing Manager at Eastman, said: “The association is very active in promoting the benefits of window film technology and with the new video, we hope to further increase awareness amongst legislators, media, building owners and the general public. The aim is to build a better understanding of window film as a cost effective solution to help reduce energy consumption and carbon emissions from existing buildings within Europe.”

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Link to ewfa website:

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About Eastman Chemical Company

Eastman is a global specialty chemical company that produces a broad range of products found in items people use every day. With a portfolio of specialty businesses, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. Its market-driven approaches take advantage of world-class technology platforms and leading positions in attractive end-markets such as transportation, building and construction, and consumables. Eastman focuses on creating consistent, superior value for all stakeholders. As a globally diverse company, Eastman serves customers in approximately 100 countries and had 2012 pro forma combined revenues, giving effect to the Solutia acquisition, of approximately $9.1 billion. The company is headquartered in Kingsport, Tennessee, USA and employs approximately 13,500 people around the world. For more information, visit



Maranda Demuth
+1 (423) 229-6135
Corporate Communications
Keywords: Energy | Corporate Responsibility | European Union | Window Film | climate | energy efficiency | llumar

CAMPAIGN: High Performance Window Films

CONTENT: Press Release