Guest Post: Best Cause Marketing Campaigns of 2012

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Guest Post: Best Cause Marketing Campaigns of 2012

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See .@joewaters 2012 picks for best cause marketing campaigns here: #csr #pinterest

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Tuesday, January 8, 2013 - 5:50pm


I searched through all my posts and Pinterest boards from last year and came up with my 2012 picks for best cause marketing campaigns.

Below are my top picks (although I have an expanded list here on Pinterest). Each link will take you to either a post I wrote on the program or to a pin on Pinterest. Remember, when you click on the image on Pinterest you can get the backstory behind the program.

What were your favorite cause marketing campaigns of 2012? Leave a comment or use the hashtag #bestcause12 to let me know!

Best Point-of-Sale Program: Share Our Strength & Shake Shack

Best Purchase-Triggered Program: Team USA & Raise Our Flag

Best QR Code Program: Planned Parenthood Where Did You Wear It?

Best Action-Triggered Program: Chipolte Boorito for Chipolte Cultivate Foundation

Best Employee Program: Container Store We Stand For

Best Location-Based Program: Lexus Check-in for Charity

Best Social Media Program: Luckie + Company’s Photo Tribute To Elf to Support Children’s Charities

Best Message Promotion Program: Hot Wheels Don’t Drink & Drive Key Chain

Best Cause Product Progam: Rescue One Aids Family of Fallen Firefighter

Best Product Donation Program: Hanes & Salvation Army Sock Drive on Skid Row

Best Mobile Program: Saucony Run4Good

Unfortunately, some cause marketing campaigns bombed this year. Check out my Pinterest board on Bad Cause Marketing.

Beginning last fall, I created holiday boards for cause marketing campaigns. This was a lot of fun! Here are my top picks for each holiday.

Best Pinktober Program: Pantene’s Beautiful Lengths for American Cancer Society

Best Halloween Program: American Red Cross Go Bag!

Best Veterans Day Program: Jersey Mike’s Wreath’s Across America

Best Thanksgiving Day Program: Campbell’s Soup Pin It to Help Fight Hunger

Best Christmas Program: Macy’s Believe for Make-a-Wish

Joe Waters shows nonprofits and for-profits how to use cause marketing and social media to establish, grow and deepen relationships with stakeholders.

This post originally appeared on Selfish GivingPosted with permission of the author.



Keywords: Research, Reports & Publications | Business | Campbells | Hanes | Joe Waters | Planned Parenthood | Social Impact & Volunteering | cause marketing | csr | lexus | pinterest