Kenneth Cole and the Human Rights Campaign are Married to Equality

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Kenneth Cole and the Human Rights Campaign are Married to Equality

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Take #Pride in your appearance. @kennethcoleprd partners w/ @HRC to support #MarriageEquality w/a #EqualiTee

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Monday, June 10, 2013 - 8:00am

CAMPAIGN: ISSUE: Civil Liberties

CONTENT: Press Release

New York, NY, June 10, 2013 /3BL Media/ – Partnering together for the fifth year, fashion designer and activist Kenneth Cole, and the Human Rights Campaign (HRC) announce their latest collaboration, the launch of a limited edition t-shirt that encourages American’s to support marriage equality.

Designed by Kenneth Cole, the t-shirt is inscribed with the message “Equality…Get Married to the idea", and features a pink equal sign inspired by the HRC logo that took over social media this March in support of marriage equality as the Supreme Court heard two historic marriage cases.

“We are honored to partner with Kenneth Cole to bring ‘Awearness’ to the fight for LGBT equality,” said HRC Creative Director Don Kiser. “The fashion world has been with us from the beginning of the equality movement and stands with us during these historic times.”

“We stand with the Human Rights Campaign, for our fifth year and are eagerly awaiting the Supreme Court’s ruling on DOMA and Prop 8. Everyone is entitled to equal rights, (and lefts) I hope that marriage is finally an option for all.” said Kenneth Cole.

Offered in heather-red, the men’s and women’s short sleeve crew neck t-shirts retail for $35, and will be sold throughout the month of June at select Kenneth Cole retail stores, on,, and HRC stores in Provincetown, MA; San Francisco, CA; and Washington, D.C. Signage appears at all 99 of the Kenneth Cole retail and outlet stores nationwide for PRIDE throughout the month of June.  

100% of the net-profits from the sale of each t-shirt will be donated to AWEARNESS, The Kenneth Cole Foundation in support of HRC.

Additionally, Kenneth Cole will host in-store events June 27 in New York City and San Francisco with local screen printers on-site to print customer’s favorite Kenneth Cole and HRC graphic collaboration.

Past Kenneth Cole and HRC t-shirt collaborations have included:

Part of HRC's designer collaboration series, Kenneth Cole joins a long list of designers including Marc Jacobs, Michael Kors, Calvin Klein, Perry Ellis, Alex & Chloe, Nike and American Apparel all committed to pushing equality and fashion forward.

Images of past shirts are available upon request.

About AWEARNESS, The Kenneth Cole Foundation
AWEARNESS promotes, encourages and inspires meaningful social change, and supports like-minded Change Agents and organizations to make a difference. We also sell products and host events in support of their important causes. As part of each partnership, an AWEARNESS “Change Agent” is selected, and their story of social activism is highlighted to inspire others to get involved. These interviews and products can be seen on the AWEARNESS website

Keywords: #Equalitee | Social Impact & Volunteering | AWEARNESS | Devoted for Equality | Equality. Get Married to the Idea | HRC | Human Rights Campaign | Kenneth Cole | Kenneth Cole Foundation | Repeal don't ask | Responsible Production & Consumption

CAMPAIGN: ISSUE: Civil Liberties

CONTENT: Press Release