Maytag Brand® Launches “Dependable Leader Awards” with Boys & Girls Clubs of America

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Maytag Brand® Launches “Dependable Leader Awards” with Boys & Girls Clubs of America

Award recognizes Boys & Girls Club professionals and volunteers who exemplify leadership and dependability
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.@MaytagBrand launches Dependable Leader Awards w/@BGCA_Clubs recognizes professionals, volunteers impact on youth
Friday, March 15, 2013 - 10:00am

CAMPAIGN: Maytag Brand and Boys & Girls Club of America

CONTENT: Press Release

BENTON HARBOR, Mich., March 15, 2013 /3BL Media/Maytag brand and Boys & Girls Clubs of America (BGCA) will honor Boys & Girls Club professionals and volunteers for their dependable, positive impact on America’s youth. This year, 25 Leaders will receive this distinction along with a $20,000 financial award to support the Club’s efforts to be a safe, dependable place that enable young people to achieve great futures.  The grant will further extend the individual’s respective focus with the Clubs to continue and enhance their demonstrated commitment to helping youth achieve great futures.

“The Maytag Dependable Leader Award allows Maytag brand to give back to Boys & Girls Club professionals and volunteers who continue to give tirelessly of themselves to the Clubs and the youth they work with,” said William Beck, senior brand director, Maytag.  “Boys & Girls Clubs’ staff, volunteers and board members provide hope and balance; it is our honor to recognize these individuals with this award.”

During the past three years, Maytag and BGCA have recognized and promoted dependability – a quality that is at the core of what the Clubs do every day and is central to Maytag brand. The Dependable Leader Award program is an extension of the three-year partnership that Maytag brand® has had with BGCA.                                                                                                                                      

“Caring Club professionals and volunteers are our ‘secret sauce.’  It is their ability to connect with the millions of young people we serve every day that makes the real difference and ensures the relevancy of our mission,” said Jim Clark, president and CEO of Boys & Girls Clubs of America. “We’re grateful to Maytag for their continued partnership and pleased to honor these life-changing agents who so richly deserve the Maytag Dependable Leader Award.”

For more than 150 years, Boys & Girls Clubs have enabled kids in our communities reach their full potential. Through the support of caring Club professionals and volunteers, youth become responsible, caring citizens to develop leadership skills; characteristics that are synonymous with the professionals and volunteers themselves.


About Maytag Brand

For more than a century, Maytag brand appliances have been synonymous with dependability and durability. Through the commitment of Whirlpool Corporation, Maytag brand’s enduring tradition of quality production and performance continues to thrive. Exceptionally durable, commercial-grade components are found in many Maytag brand appliances – including Maytag® Maxima® front-load and Maytag® Bravos® top-load washers and dryers. Maytag brand is part of the Whirlpool Corporation, the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $18 billion in 2012, 68,000 employees, and 65 manufacturing and technology research centers around the world. For more information on any Maytag brand appliance, visit

About Boys & Girls Clubs of America:

For more than 100 years, Boys & Girls Clubs of America ( has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,000 Clubs serve some 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native American lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at and



Monica Teague
+1 (269) 923-7405
Alicia Boltach
+1 (269) 923-8072
Peppercomm for Maytag Brand
Keywords: Social Impact & Volunteering | Boys and Girls Clubs of America | Maytag

CAMPAIGN: Maytag Brand and Boys & Girls Club of America

CONTENT: Press Release