RSF Social Finance Makes a New Loan to EcoLogic Solutions

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RSF Social Finance Makes a New Loan to EcoLogic Solutions

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EcoLogic Solutions receives new loan from RSF Social Finance. @RSFSocFinance #environment #ecologicalstewardship

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Anselm Doering, President & CEO of EcoLogic Solutions

Wednesday, September 11, 2013 - 4:15pm

CAMPAIGN: Financing Announcements

CONTENT: Press Release

SAN FRANCISCO, September 11, 2013 /3BL Media/ -  RSF Social Finance (RSF) is pleased to announce a new loan to EcoLogic Solutions, Inc. (ELS). This RSF line of credit will help the company meet growing demand for its products.

Based in Brooklyn, NY, EcoLogic Solutions, a certified B Corporation, is a manufacturer and distributor of environmentally preferable cleaning products and technologies for restaurants, offices, hospitals, schools, and other institutional customers.

Anselm Doering founded EcoLogic Solutions in 2003 with a mission to bring the “cleanest, greenest, and most cost competitive institutional cleaning products to market.” Doering was inspired after walking into a NY Thruway restroom and seeing a poster that bragged the facility was “Proud to be Cleaned by Lysol.” “I couldn’t understand why anyone would be proud to use a highly toxic product,” said Doering. “That night I decided to start a company that would offer healthier and more effective alternatives.”

In the decade since, ELS has helped more than 1,000 businesses and institutional users “green” their cleaning operations, improve employee health, and cut costs with solutions that outperform standard cleaning products.

This includes a proprietary technology called Electro Chemical Activation (ECA), which allows users to make their own cleaners and sanitizers using only tap water, purified salt, and small doses of electricity. Produced on-site for less than a penny per gallon, EcoLogic’s ECA detergents and sanitizers are up to 80 times more effective than bleach, yet non-toxic to humans and aquatic life.

“EcoLogic Solutions is poised for significant growth,” said Mike Gabriel, RSF Lending Manager. “As a certified B Corporation, they have built sustainability into every aspect of their operations. Not only are they delivering a superior product and generating positive environmental impact, they’re also serving as a model for an entire industry.”

EcoLogic Solutions produces more than 100 environmentally preferred products for major customers like Whole Foods, Chipotle, conEdison, Amtrak, and NBC Universal. The company is a pioneering leader in the clean tech sector. ELS received the U.S. Environmental Agency’s highest honor, the EPA Environmental Quality Award in 2012 and the Green Business of the Year award from the Manhattan Chamber of Commerce in 2013.

“RSF and EcoLogic Solutions share a common mission to shake-up ‘business-as-usual’ by finding new approaches that are beneficial to people and planet as well as the bottom line,” said Doering. “That’s why we are beyond thrilled to welcome them as a key partner in our efforts to green the janitorial/sanitation world.  The RSF funding will allow us to expand nationally, hire more clean tech professionals, and bring new, environmentally preferable products to market.”

About RSF Social Finance

Located in San Francisco, CA, RSF Social Finance (RSF) is a non-profit financial services organization dedicated to transforming the way the world works with money. Since 1984, the organization has made over $275 million in loans and $100 million in grants to non-profit and for-profit social enterprises working in the areas of Food & Agriculture, Education & the Arts, and Ecological Stewardship.

RSF's lending capital comes primarily from 1,400 individuals who have invested $1,000 or more in the organization's Social Investment Fund. Investors earn a competitive return on their money comparable to a certificate of deposit while their funds are deployed to leading social enterprises. To learn more, visit

About EcoLogic Solutions

Headquartered in the historic Brooklyn Navy Yard, EcoLogic Solutions is a leading clean tech manufacturer and distributor of environmentally preferable, institutional grade cleaning products and technologies for the janitorial/sanitation market, with a focus on restaurants, hotels, supermarkets, buildings, health care facilities, schools, municipalities, and food production operations. Unlike its competitors, EcoLogic’s entire line of products is environmentally preferable. Sustainability extends throughout every aspect of the company, including a fleet of vehicles that run off of pure waste vegetable oil, or are hybrids; local blending facilities to minimize shipping and increase hiring; offices designed and built with eco-furnishings and fixtures, including reclaimed furniture and “living walls” made of plants; and partnerships with Onondaga Nation, Iroquois (known as “stewards of the environment”); NYS Pollution Prevention Institute; NYC Industries for the Blind; and Global Green USA, among others. To learn more, visit



Mike Gabriel, Lending Manager        



Jillian McCoy, Senior Associate, Communications