Ram Truck Brand Continues 'Road to the Ram® Jam' All-Star Country Music Series With the Auction of Zac Brown's Truck on March 5

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Ram Truck Brand Continues 'Road to the Ram® Jam' All-Star Country Music Series With the Auction of Zac Brown's Truck on March 5

Zac Brown to Auction off his Ram 1500 Laramie Longhorn Truck to Benefit Camp Southern Ground; Billy Currington's Truck Raises $34,578 for Team Rubicon
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#Chrysler Ram Truck continued successful "Road to the Ram® Jam" w/ auction of Zac Brown's 2012 Ram 1500 http://3bl.me/sa8dfy #CSR
Monday, March 4, 2013 - 11:45am

CAMPAIGN: Community and Education

CONTENT: Press Release

AUBURN HILLS, Mich., March 4, 2013 /3BL Media/ PRNewswire/ -- The Ram Truck brand continued its successful "Road to the Ram® Jam" all-star country music series with the auction of Zac Brown's 2012 Ram 1500 Laramie Longhorn.

Starting at 7 p.m. EST Tuesday, March 5, fans can bid for Brown's truck with all the proceeds from the auction benefiting Camp Southern Ground, a state-of-the-art facility that will provide cutting-edge programs for children of diverse abilities and backgrounds, including those affected by neurobehavioral disorders and learning difficulties. Billy Currington's Ram truck was auctioned off last week and raised $34,578 for Team Rubicon. To get more information on the charity auction hosted on eBay Giving Works and to bid on Brown's truck, visit www.ebay.com/roadtoramjam.

As part of the Road to the Ram Jam series all five participating artists—Kellie Pickler, Brantley Gilbert, Billy Currington, Zac Brown Band and Easton Corbin—received a one-year lease on a 2012 Ram 1500 Laramie Longhorn truck. Pickler's truck was auctioned off at the end of January raising $36,200 for the USO Warrior and Family Care program and Gilbert's truck was auctioned off in early February raising $34,552 for the Iraq and Afghanistan Veterans of America (IAVA). Easton Corbin's truck will be the last truck to be auctioned off beginning March 18 with proceeds benefitting the Freedom Alliance Scholarship Fund.

"Camp Southern Ground will bring together children of diverse abilities and backgrounds, including those affected by developmental disorders and learning difficulties, in a state-of-the-art summer camp and research facility," Brown said. "The proceeds from this truck go to help us make a difference in the lives of many children and their families. Thanks to Ram for all of the charitable donations that they make."

The Road to the Ram Jam series was the ultimate fan experience. It helped bring country music fans closer to some of their favorite artists with exclusive video content, the opportunity to win prizes, free music downloads, as well as a chance to enter to win trips for two to the exclusive Ram Jam concert.

The invitation-only 2012 Ram Jam concert event held on Dec. 29 in Nashville, Tenn., was a huge success with a performance by all five participating artists. For those that missed the live stream of the concert event on Ram Country on Yahoo! Music go to http://music.yahoo.com/programs/ram-country/ and check out some of the highlights from the night.

About Zac Brown
Zac Brown is the front man of the multi-platinum, three-time Grammy award winning group Zac Brown Band. The band's three albums, including 2012's "Uncaged" (Atlantic/Southern Ground) have earned the group a historic series of ten No. 1 hit singles and more than 70 Grammy, ACM, AMA, CMA and CMT award nominations. Brown is also the founder of the Southern Ground Artists, Inc. record label, which encompasses an entire coalition of subsidiaries deeply dedicated to southern tradition. Under its umbrella are brands including: Southern Hide, which creates handcrafted leather items and leather fine art; Southern Grind, a full production metal shop that fashions knives, belt buckles, keychains, and hunting accessories from recycled steel material; Lucy Justice Goods, which provides the Southern Ground artists with a variety merchandise and fan gear, as well as the Baby Goo branch of Southern Ground which produces Brown's famous Southern Ground Grub GA Clay Spice Rub and Brown Sauce, in addition to publishing the Southern Ground Cookbook, a collection of recipes developed by Brown and executive chef Rusty Hamlin.

About Camp Southern Ground
Nestled on nearly 500 acres in the farmlands of Georgia, Camp Southern Ground is the passion project of Grammy award winning artist Zac Brown. Inspired by his own experiences as a camp counselor, Brown's vision is to create a state-of-the-art facility whose programs will serve all children ages 7 to 17. The camp will have activities to challenge, educate and inspire children with diverse abilities and from all socioeconomic backgrounds, races and religions. Among the many traditional camp activities that will foster youth development and create teachable moments for campers, plans are in place to align certain elements of the facility with the latest innovative therapies and technology for those children affected by neurobehavioral disorders. Brown has long recognized the necessity for every child to have access to the best resources to be able to grow and succeed, and accordingly, Camp Southern Ground will be a place for children and their families to learn healthy life skills through an advanced program involving superior nutrition, physical exercise and the latest practices in therapy—all administered by a knowledgeable staff. For more information on Camp Southern Ground go to http://www.campsouthernground.org/.

About Ram Truck Brand
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

For more information, please visit the Chrysler media site at http://www.media.chrysler.com. 

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Keywords: Social Impact & Volunteering | Chrysler | Ram Truck | all-star country music | community | csr | road to ram jam | zac brown

CAMPAIGN: Community and Education

CONTENT: Press Release