South Sardinia Completes “Early Adopter” Assessment of Global Sustainable Tourism Criteria for Destinations

Primary tabs

South Sardinia Completes “Early Adopter” Assessment of Global Sustainable Tourism Criteria for Destinations

First Mediterranean destination adopts baseline criteria and indicators for sustainable tourism
Friday, October 11, 2013 - 1:00pm

CAMPAIGN: Global Sustainable Tourism Council

CONTENT: Press Release

WASHINGTON, D.C., October 11, 2013 /3BL Media/ – South Sardinia is the first Mediterranean destination to complete the Global Sustainable Tourism Council’s (GSTC) Early Adopters Program to test its new Criteria and Indicators for Destinations.  The assessment was one of the first initiatives of Visit South Sardinia, a new DMO formed by five forward-thinking municipalities: Cagliari, Domus de Maria, Muravera, Pula, and Villasimius.

The Early Adopters Program is overseen by GSTC’s Destination Working Group and managed by NGO partner Sustainable Travel International (STI). The Destination Criteria complement the existing GSTC Criteria for Hotels and Tour Operators, which is the worldwide sustainability standard for tourism businesses.  “The GSTC destination criteria are becoming a cornerstone for sustainability guidance worldwide, as guiding actions that protect and conserve unique natural and cultural features, such as those found in South Sardinia” noted Dr. Kelly Bricker, Chair of the GSTC.  “As an early adopter, South Sardinia is demonstrating global leadership and commitment to sustainability,” Bricker added.

Located 250km west of the Italian mainland and 200km North of Tunisia, Sardinia is the second largest island in the Mediterranean. It is characterized by rocky coastline separated by sandy and rocky beaches and watched over by a network of historic fortified towers, many of which have been restored. 

The Mayor of Cagliari, Massimo Zedda noted at the opening workshop, “We have protected rather than exploited our Phoenician history, our water and our flamingos. We are proud to be the first GSTC Adopter in the Mediterranean”

Assisted by Prof. Patrizia Modica and a team of researchers at the University of Cagliari, South Sardinia helped to facilitate a high level of teamwork and cooperation during the destination’s GSTC Assessment. The Mayor of Domus De Maria, Dr. Concetta Spada said at the closing workshop, “We were not organized or working together before. Being assessed together has helped us to collaborate to protect and enhance our precious points”. The Mayor of Pula, Dr. Walter Cabasino, added, “It did not feel like I was undergoing a test but that I was part of a team to improve the destination.” The Mayor of Muravera, Marco Fanni, Commented that the assessment “brought an objective outside point of view that helped the region reflect on what was important”.

At the concluding workshop, hosted by the University of Cagliari, a representative of the many private sector groups involved in the assessment, Martino di Martino, said “In only a few days a lot has been achieved. We are grateful for this opportunity and committed to the process.” Mayor of Villasimius, Salvatore Sanna, challenged the group to act on GSTC recommendations and address the areas needing improvement in order to advance the sustainability journey of South Sardinia: “If we act on these recommendations, South Sardinia will take a leap forward. We need a clear vision for the Gulf of Angels and we need to tell the story with a single voice”

Additional Early Adopter destinations will be announced in the coming weeks.  Once feedback has been collected from the Early Adopter destinations and synthesized, the GSTC will develop and distribute a final version of the Criteria and Indicators for Destinations.  The final version is expected in November 2013.

About the GSTC
The Global Sustainable Tourism Council is a global initiative dedicated to promoting sustainable tourism efforts around the world. Housed within the United Nations World Tourism Organization (UNWTO), the GSTC works to expand understanding of and access to sustainable tourism practices; helps identify and generate markets for sustainable tourism; and educates about and advocates for a set of universal principles, as defined by the Global Sustainable Tourism Criteria. The Criteria, a set of voluntary principles that provide a framework for the sustainability of tourism businesses across the globe, is the cornerstone of our initiative. For more information, visit

About the GSTC Destination Criteria
A panel of business owners, academics, government officials, and other experts, who examined the UN World Tourism Organization’s Indicators of Sustainable Development and other such guidelines currently in existence, developed the GSTC’s Destination Criteria. Because the criteria are intended to describe a globally applicable set of minimum steps needed to approach sustainability, the criteria are seen as a baseline that each destination should add to or adjust as needed.

The GSTC does not aim to certify destinations as sustainable; rather, the Council will review existing certification standards and acknowledge those that meet their criteria. However, any destination will be able to use the new criteria as a guide to becoming environmentally, culturally, and socially sustainable.

About Sustainable Travel International
Sustainable Travel International is a non-profit organization with a purpose. We’ve been collaborating with destinations, businesses and travelers to implement innovative sustainable tourism development and conservation solutions since 2002. We combine the mission and transparency of a non-profit NGO with the business acumen and expertise of the private sector, ensuring our partners achieve their desired results and receive a strong return on investment.


Media Contacts: 
Global Sustainable Tourism Council
Anja Eckervogt and Jimena Moses
Strategy and Communications Working Group

Sustainable Travel International
Jeremy Sampson
Senior Director, Marketing and Communications