2014 Cone Communications Recycling in the Home Survey

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2014 Cone Communications Recycling in the Home Survey

Nearly three-quarters (72%) of consumers consistently recycle in the home, but despite a genuine concern for the environment, only about half do so in rooms beyond the kitchen. According to the 2014 Cone Communications Recycling in the Home Survey, in partnership with the Johnson & Johnson Family of Consumer Companies as part of its Care To Recycle program, there are several key barriers to expanding recycling in the home, including the lack of room-specific recycling bins and clear product labeling.

Content from this campaign

Program Incentivizes Recycling with Free Coffee and Yoga
Although the concept of recycling is nothing new to Americans, the U.S. recycling rate still hovers around 34 percent. And even with numerous campaigns to encourage Americans to recycle – from ...
Dec 27, 2016 10:15 AM ET
Whirlpool Goes Big on Packaging Recycling
Although Americans have been recycling for decades, the U.S. recycling rate still hovers around 34 percent. Companies, government agencies and nonprofits have all done their part to educate consumers, but there's still work to be done. In fact, 28 percent of Americans say...
Oct 17, 2016 10:35 AM ET
ElastiGirl and Other Inspirations: Q&A with J&J's Paulette Frank
Prove Your Purpose recently sat down with Paulette Frank, Johnson & Johnson's* vice president of sustainability and Cone's partner for the ...
May 27, 2014 10:15 AM ET
FREE WEBINAR: 2014 Cone Communications Recycling in the Home Survey
Recycling. We all know we should do it, but regardless of aspirations, few Americans follow through. Nearly three-quarters of consumers consistently recycle in the home, but despite a...
Apr 23, 2014 10:45 AM ET
Recycling in the Home – What Will it Take To Get Americans to Think Beyond the Garbage Can?
As Earth Day approaches, we’re all reminded of the importance of doing our part to protect the environment. And although recycling may be one of the easiest ways to do this, many items...
Apr 21, 2014 10:15 AM ET

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