2018 Porter Novelli/Cone Purpose Premium Index

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2018 Porter Novelli/Cone Purpose Premium Index

Purpose is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose. The study, examining consumer perceptions of the top 200 companies in the U.S., also finds Purpose and Reputation are intrinsically linked.

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WEBINAR: 2018 Porter Novelli/Cone Purpose Premium Index: The Need-to-Know Data & Insights
Reputation, quite simply, is everything. It is painstakingly built and carefully protected, yet, can implode in a moment and take years to reconstruct. In short, every reputational point matters. Yet there is one thing that can catapult a company into the hearts and minds of consumers over competitors: Introducing the Purpose Premium. Join Porter Novelli to learn about the findings and...
Nov 19, 2018 4:50 PM ET
Purpose Is a Key Driver of Overall Reputation, According to New Research by Porter Novelli and Cone
NEW YORK, November 14, 2018 /3BL Media/ – Purpose is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose. The study, examining consumer...
Nov 14, 2018 10:15 AM ET