5 Best Practices for Public Health Departments' Social Media Strategy

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5 Best Practices for Public Health Departments' Social Media Strategy

The latest white paper in Incite's thought leadership series, 5 Best Practices for Public Health Departments' Social Media Strategy highlights noteworthy social media strategies that public health departments across the United States are implementing as well some common mistakes that health departments should avoid. While our research focused on public health departments, the best practices are applicable to private and public sector organizations looking to implement a social media strategy.

Download a complimentary copy of the Five Best Practices for Public Health Departments' Social Media Strategy here.

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Best Practice #5 for Health Departments' Social Media Strategy: Be Authentic
Overview: Social media accounts are now what email accounts were in 1997: simultaneously ubiquitous and cool, providing free channels of communication to virtually everyone with access to the internet. With budgets shrinking, the public sector has turned to social media in the hopes of achieving important communication goals with less money. Incite studied public health...
Oct 26, 2012 11:00 AM ET
Best Practice #4: Maintain a Consistent Voice
Overview: Social media accounts are now what email accounts were in 1997: simultaneously ubiquitous and cool, providing free channels of communication to virtually everyone with access to the internet. With budgets shrinking, the public sector has turned to social media in the hopes of achieving important communication goals with less money. Incite studied public health...
Oct 25, 2012 11:00 AM ET
Best Practice #3: Define Your Digital Goals
Overview: Social media accounts are now what email accounts were in 1997: simultaneously ubiquitous and cool, providing free channels of communication to virtually everyone with access to the internet. With budgets shrinking, the public sector has turned to social media in the hopes of achieving important communication goals with less money. Incite studied public health...
Oct 24, 2012 11:00 AM ET
Best Practice #2 for Health Departments' Social Media Strategy: Define Your Target Audience
Overview: Social media accounts are now what email accounts were in 1997: simultaneously ubiquitous and cool, providing free channels of communication to virtually everyone with access to the internet. With budgets shrinking, the public sector has turned to social media in the hopes of achieving important communication goals with less money. Incite studied public health...
Oct 23, 2012 11:00 AM ET
Best Practice #1 for Health Departments' Social Media Strategy: Promote a Conversation
Overview: Social media accounts are now what email accounts were in 1997: simultaneously ubiquitous and cool, providing free channels of communication to virtually everyone with access to the internet. With budgets shrinking, the public sector has turned to social media in the hopes of achieving important communication goals with less money. Incite studied public health...
Oct 22, 2012 11:00 AM ET