The Business Value of Pro Bono

Pro bono is a powerful way to drive social change. It can equp social good organizations with the expertise and support they need to serve more beneficiaries, become more efficient, and deliver on their misisons more effectively. Yet, many corporate employees looking to bring pro bono service to their company struggle to get buy-in from leadership and other key stakeholders. Although these stakeholders may understand the social value of pro bono, they don't always see the business value. And often, if an initiative doesn't contribute to the bottom line, it's not seen as a worthwhile investment. That’s why Taproot developed the Business Value of Pro Bono. This resource outlines six common business objectives that pro bono can help support and includes examples from leading companies that have effectively aligned their pro bono service strategies with the broader goals of the company. They also include some stats and quotes that are sure to convince the nay-sayers. Study up so you can make the case at your company!
Find the full resource here.

Content from this campaign

Responsible Business & Employee Engagement

Goldman Sachs 10,000 Small Businesses and MetLife Foundation Partner With Leading Pro Bono Expert Taproot Foundation to Support Small Businesses
Taproot Plus, Taproot’s open-access online platform, launched in 2015 and has since directed over $35 million worth of pro bono services to organizations in need.

Social Impact & Volunteering

Business Value of Pro Bono: Take Social Impact Further
Every part of the business is expected to provide a return on investment for the company, including corporate social responsibility (CSR) and philanthropy departments. That means CSR professionals need to demonstrate the impact of their programs for their community and for their business. Pro bono helps companies... align social impact with business KPIs, maximize the impact of existing initiatives, and enhance product donations.

Research, Reports & Publications

Business Value of Pro Bono: Build Your Brand
In this day and age, consumers are inundated by options and information, making it difficult to break through the clutter. The most effective companies are finding ways to strengthen their brand by aligning it to what matters to consumers. Pro bono helps companies... look good, tell a powerful story, and differentiate their brand.

Social Impact & Volunteering

Business Value of Pro Bono: Innovate and Adapt
Pro bono service is a powerful way to drive social change. Yet, many corporate employees looking to bring pro bono service to their company struggle to get buy-in from leadership and other key stakeholders. Although these stakeholders may understand the social value of pro bono, they don't always see the business value.

Research, Reports & Publications

Business Value of Pro Bono: Foster a Strong Culture
Pro bono service is a powerful way to drive social change. Yet, many corporate employees looking to bring pro bono service to their company struggle to get buy-in from leadership and other key stakeholders. Although these stakeholders may understand the social value of pro bono, they don't always see the business value.

Diversity & Inclusion

Business Value of Pro Bono: Cultivate Your Workforce
Pro bono service is a powerful way to drive social change. Yet, many corporate employees looking to bring pro bono service to their company struggle to get buy-in from leadership and other key stakeholders. Although these stakeholders may understand the social value of pro bono, they don't always see the business value.

Responsible Business & Employee Engagement

Business Value of Pro Bono: Develop Talent and Build Leaders
Pro bono service is a powerful way to drive social change. Yet, many corporate employees looking to bring pro bono service to their company struggle to get buy-in from leadership and other key stakeholders. Although these stakeholders may understand the social value of pro bono, they don't always see the business value. If an initiative doesn't contribute to the bottom line, it's not seen as a worthwhile investment.

That's why Taproot developed the Business Value of Pro Bono, a new resource for the field that outlines six common business objectives that pro bono can help support. In addition to the social impact that pro bono can help drive, companies have a lot to gain from engaging their employees in pro bono initiatives.
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