Consumer Branded Programs & Campaigns

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Consumer Branded Programs & Campaigns

At Brown-Forman, brand-building is our passion. Each of our brands is vital to our company's success and holds a unique place in the heart of our consumers. Below are some examples, stories, and updates of how our 20+ brands engage consumers in sustainability, responsibility, and cause-related areas:

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NH Liquor Commission & Jack Daniel’s Encourage Customers to Celebrate Responsibly This Holiday Season
CONCORD, NH, December 19, 2017 /3BL Media/ – The New Hampshire Liquor Commission (NHLC) and Jack Daniel’s Tennessee Whiskey are encouraging responsible alcohol consumption and service during the 2017 holiday season through their award-winning Live Free & Host Responsibly campaign. Currently in its third year, the campaign offers holiday-themed food and drink recipes, along with responsible...
Dec 19, 2017 7:00 AM ET
Jack Daniel's and the Armed Services YMCA Kick Off Seventh Year of "Operation Ride Home"
LYNCHBURG, Tenn., December 18, 2018 /3BL Media/ – For the seventh year, the Jack Daniel Distillery and the Armed Services YMCA (ASYMCA) have kicked off their “Operation Ride Home” campaign that provides financial assistance to active duty junior-enlisted military and their families to travel from their place of military service to “home” for the holidays. Since Operation Ride Home began...
Dec 18, 2017 11:00 AM ET
Dryver Partners With Korbel California Champagne to Provide 2,018 Free Designated Drivers During the Holiday Season
Dryver, the nation’s largest personal driver service for both individuals and businesses, today announced its partnership with Korbel California Champagne to help everyone have a safe holiday season by offering 2,018 free designated drivers during the month of December. As roads begin to fill with people shopping, visiting relatives, and celebrating the season, ...
Dec 1, 2017 3:00 PM ET
NH Liquor Commission & Jack Daniel’s to Launch Third Annual Live Free & Host Responsibly Campaign
Concord, NH, April 4, 2017 /3BL Media/ – The New Hampshire Liquor Commission (NHLC) and Jack Daniel’s Tennessee Whiskey are teaming up for the third straight year on the award-winning Live Free & Host Responsibly campaign, which encourages responsible alcohol service and consumption. When the innovative and interactive effort launched in 2015, it marked the...
Apr 4, 2017 8:00 AM ET
Department of Liquor Control Promotes Discounts for Designated Driving and Taxi Program
December 16, 2016 /3BL Media/ - In an effort to help prevent drunk driving in Montgomery County, the Montgomery County Department of Liquor Control (DLC) is partnering with a local transportation service, Dryver, to offer $20 gift cards towards a designated driver this holiday season and $5 off the first ten Lyft rides used. The Dryver program, the nation’s largest designated driver...
Dec 16, 2016 3:00 PM ET