DISNEY CITIZENSHIP: LIVE HEALTHIER

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DISNEY CITIZENSHIP: LIVE HEALTHIER

Live Healthier:  Disney Citizenship believes that healthy living should be simple and fun. When the most nutritious choice is also the easiest, most entertaining choice, we all win. We recognize our unique ability to help parents and kids make positive lifestyle choices. We partner with parents and engage kids in ways only Disney can. And we make it fun. From healthy lifestyle messages woven into kids’ programming to the Mickey Check, a tool that makes it easier to identify nutritious choices, and “TRYathlons” that encourage kids to try healthy new things– we empower kids and families to enjoy healthier lifestyles. In 2006, Disney became the first major media company to establish nutrition guidelines, which associate our brands and characters with more nutritionally balanced foods. Six years later, we took the next important step to support better choices for families when we became the first major media company to set industry-leading standards for food advertising on programming targeting kids and families. We believe that inspiring healthier lifestyles today will create a brighter tomorrow.

Content from this campaign

Disney and Dole to Launch New Co-Branded Produce Assortment Featuring Iconic Disney, Pixar, Star Wars and Marvel Characters
GLENDALE, Calif., October 14, 2016 /3BL Media/ — Disney Consumer Products and Interactive Media (DCPI) and Dole Food Company today announced plans to launch a new co-branded assortment of fresh produce featuring iconic Disney, Pixar, Star Wars, and Marvel characters at grocery and retail stores nationwide beginning this fall. The announcement comes ahead of the 2016 Produce Marketing...
Oct 14, 2016 3:10 PM ET