Michelin Group Celebrates 125th Anniversary with Quest for Adventure

Michelin Group’s 125th Anniversary - Michelin’s Quest for Adventure

For 125 years, Michelin has enabled travelers to hit the open road, travel the world and seek adventure.
To celebrate this milestone, Michelin is launching a treasure hunt across the United States with the world’s largest location-based activity: geocaching.

The program launched in the United States in September when 1,600 digital tire pressure gauges shaped like the iconic Michelin Man will be hidden in caches across the country. Using their GPS enabled device, adventure seekers will be invited to navigate to locations scattered around the country where these caches are hidden.

Go to the Michelin Quest site

Content from this campaign

Events, Media & Communications

The Michelin Man Travels 1.3 Million Miles in the Spirit of Mobility and Adventure

More from Michelin

  1. Michelin Performance and Responsibility
    Michelin's mission is to contribute to progress in mobility. It has opted to do this through innovation and quality, grounding its development in the...

  2. Michelin Development
    Michelin supports small businesses in communities where the global tire manufacturer has operations through its Michelin Development program. Started...

  3. Teen Road Safety Initiative
    Beyond the Driving Test Automobile accidents are the No. 1 killer of teens in America, with 5,000 deaths each year. What’s more, of the 2.2 million...

  4. Michelin Group Celebrates 125th Anniversary with Quest for Adventure
    Michelin Group’s 125th Anniversary - Michelin’s Quest for AdventureFor 125 years, Michelin has enabled travelers to hit the open road, travel the...

  5. Michelin Challenge Bibendum
    Created more than 15 years ago, the Michelin Challenge Bibendum has been held in Europe, the United States, Japan, Brazil and China and is actively...

  6. Six Ambitions for 2020
    Defined in 2013 and deployed across the Group, the six ambitions for 2020 are designed to make Michelin a global leader in sustainable mobility, as...