Serving the Underserved

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Serving the Underserved

In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank accounts or access to credit, and Key recognizes this important segment of the population as the “underserved.” Unfortunately, many underserved individuals turn to payday lenders or check cashing stores as a source of banking and receive no help establishing a credit history, breaking the cycle of debt, or establishing savings.

Since launching KeyBank Plus in 2004, Key has been a leader in responsible innovation for the underserved. KeyBank Plus is a unique combination of solutions which goes beyond “traditional” banking, creates economic stability and wealth-building, and offers reasonably priced products with features that ensure responsible use. For its approach to the underserved, Key has been recognized as an industry leader by the Center for Financial Services Innovation (CFSI), the National Community Reinvestment Coalition (NCRC), the Federal Reserve, the U.S. House Finance Committee, and the Federal Deposit Insurance Corporation (FDIC).


Content from this campaign

KeyBank Offers Free Tax Preparation Services at Nine Super Refund Saturday Events on February 3
CLEVELAND, January 30, 2018 /3BL Media/– KeyBank will host its annual Super Refund Saturday event on February 3, 2018, partnering with organizations in nine communities to provide free tax season and post-tax season support. For 13 years on Super Refund Saturday, KeyBank employees have worked alongside volunteers from community organizations to provide free tax preparation services to...
Jan 30, 2018 10:00 AM ET
KeyBank Announces $16.5 Billion National Community Benefits Plan
CLEVELAND, OH, MARCH 18, 2016 /3BL Media/ – KeyBank today announced several major steps to further its community investments across the company as part of a National Community Benefits Plan. The investments announced today underscore KeyBank’s commitment to helping clients and communities thrive as well as its responsible approach to banking, citizenship and operations.  As part of...
Mar 18, 2016 1:00 PM ET
KeyBank's Eleventh Annual Super Refund Saturday Returns More Than $2 Million to Residents
CLEVELAND, Ohio, February 12, 2016 /3BL Media/ – On Saturday, February 6, 2016, 112 of KeyBank employees volunteered their time to the eleventh annual Super Refund Saturday, a one-day event that makes free individual tax preparation services available to local residents and helps low- and moderate-income earners discover their eligibility for the Earned Income Tax Credit (EITC). This...
Feb 12, 2016 11:00 AM ET
KeyBank Offers Free Tax Return Prep in Nine Metro Areas on February 6
CLEVELAND, January 27, 2016 /3BL Media/ – On February 6, 2016, KeyBank will partner with nonprofit organizations in nine metropolitan areas across the United States to host its eleventh annual Super Refund Saturday—a one-day event during which KeyBank employees provide free, individual federal income tax preparation sessions to local low- and moderate-income wage earners, helping them...
Jan 27, 2016 8:30 AM ET
Strong Families Fund to Finance Decade-long Pilot Pairing Affordable Housing, Intensive Social Services Coordination for Low-Income Families
A number of banks and philanthropic partners, led by The Kresge Foundation, the Robert Wood Johnson Foundation, KeyBank and Goldman Sachs, have committed more than $70 million to launch the Strong Families Fund, the largest pilot pay-for-performance project to finance social services coordination and quality, affordable housing for low-income families. The Strong...
Sep 25, 2015 11:00 AM ET