Value Shared: Investing in a sustainable future for our business and society

The concept of shared value underpins BAT's whole approach to sustainability. It's about investing in a sustainabile future for the business and society.

Through a detailed materiality process, including stakeholder dialogue and research, BAT have identified the three key areas that have the greatest significance to the business and its stakeholders. These form the Group's sustainability agenda:

  • Harm reduction
  • Sustainable agriculture and farmer livelihoods
  • Corporate behaviour

Videos from this campaign

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